Russia: Country of Contrasts

Russia: Country of Contrasts


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

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  • Product Description

The international tourism industry is a highly competitive market. Thus, tourism destinations are fiercely competing for tourist arrivals and for their expenditures. Nation branding is a reasonably new approach to market a place or country as compared to product branding which has been used by the manufacturing industry for quite some time. Russia’s tourism industry is still in an early stage of development. That is why little attention has been paid towards international marketing or branding so far. However, driven by the huge economic potential of the destination, Russia aims at developing the tourism industry by promoting itself internationally. In this context, this book intends to design a new brand for the destination Russia and to give recommendations on how to promote the country in the promising German market.

Product Specifications
SKU :COC75058
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08
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