Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

In the 21st century, more and more businesses are confronted with new and often radical technologies, frequently leading to very different business models. Demand and consumer expectations are shifting quickly and radically, since ICT facilitates new and consumer-driven patterns of consumption frequently directly opposing industry-centred interests and needs. Schumpeter''s Wind of Creative Destruction explains the process of destruction of old and the creation of new industries at the same time. His concept has gained a new importance within today''s market turbulences. This book presents research papers, which had been part of strict academic peer-review processes before their presentation at conferences around the globe. They gained high international academic and industrial interest. These research papers are part of a long-term research on the Home Entertainment Industry, whose established business model is highly threatened. The papers examine the challenges of discontinuity and the threat of obsolescence for the Home Entertainment Industry from various perspectives in the endeavour to understand patterns of industrial behaviour sailing against the Wind of Creative Destruction.

Product Specifications
SKU :COC70168
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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