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Sales Promotion and Brand Loyalty

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

As goes the saying ‘it is a jungle out there‘ for there is no single or simple solution to this “maze lock” of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and willingness to investigate perhaps the most dynamic aspect of the marketing mix. Short term inputs, Short time for results, and yes, you got to have positive results! As a marketing and retail employee myself and later on a teacher, I find that their investigation makes for some very interesting reading and factual findings which business organizations would like to consider in taking their marketing decisions. Also this report takes us a step closer towards industry – academia relationship not seen very often these days……. Useful work! By: Prof Dr N.Chandrasekhar, Faculty Marketing & International Retail, University of Applied Sciences, Ingolstadt Bavaria, GERMANY.

Product Specifications
SKU :COC21242
AuthorJayashree Dubey and Rajnikant Patel
LanguageEnglish
BindingPaperback
Number of Pages224
Publishing Year2010-10-11T00:00:00.000
ISBN978-3639294774
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00