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Sales Promotion in the Automakers of Iran and India

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Sales promotion is one of the four aspects of promotional mix. Sales promotion, a short term inducement offered to a consumer or trader has gained momentum as a promotional tool the world over. Sales promotion is used to reduce dissonance and in turn the risk involved in the purchase process of a consumer. The risk could be financial, functional, social or psychological. Sales promotion can be used for shaping new behavior as well as reinforcing existing behavior. Tougher market conditions and competition has forced managers to make frequent use of sales promotion tools. However, efficiency and effectiveness of promotional tools need to be tested. It is against this back drop that the present project endeavors to test the efficiency and effectiveness of Iran Khordo of Iran and Tata Motors of India based on AIDA model.

Product Specifications
SKU :COC15415
AuthorShahriar Ansari Chaharsoughi and Tahmores Hasangholipour Yasory
LanguageEnglish
BindingPaperback
Number of Pages156
Publishing Year7/24/2012
ISBN978-3659126642
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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