Employee satisfaction and retention have always been important issues for organizations.Satisfied employees tend to be more productive, creative and committed to their employers, recent studies have shown. Businesses have long recognized the importance of cultivating proud, motivated and loyal employees. In fact, organizations that still operate with the mentality that workers should do their jobs and keep their mouths shut are likely to flounder. These days, the old style of management has largely disappeared – but so has the trust that once existed between employer and employee. Job seekers no longer expect to find lifetime positions within one company. Layoffs and cutbacks in a difficult economic environment have generated fear and suspicion among employees. Companies recognize that their long-term viability depends on finding, retaining and motivating good employees. Although he doesn’t break any new ground here, Zimbabwean author Benson Mukandiwa competently explains why every organization should make employee satisfaction a priority.