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Seeking synergy in SME financing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

"Seeking Synergy in SME Financing", studies the dichotomous relationship affecting both small-to-medium businesses(SMEs)and business banks. In this publication, the belief that business banks offer excellent services to SMEs is strongly challenged. Against the five critical issues established by SMEs, banks believed they would receive an average of 80.4 per cent. SME customers indicated a mere 19.9 per cent level of satisfaction. A methodology was established and tested in a Australian "Big-4" bank to overcome this impass; resulting in an annualised increase in bank income of more than 98 per cent together with a customer satisfaction rating of 89 per cent. This result, established in a period of just 10 weeks, was generated by a change in bankers' attitudes and a strong focus upon the espoused needs of SME customers. Both training time and costs were deemed to have had a minimal impact upon the bank. These outcomes also indicate an evolution of customer satisfaction from "Don't care" to "Strongly loyal".

Product Specifications
SKU :COC15295
AuthorIan Freeman
Number of Pages416
Publishing Year2/13/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00