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Sensory Impact on Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The present monograph is an analysis of the impact of senses on marketing. This book aims to be concise, returning to and examining the core foundations of senses impact on customers behaviours in context of marketing activities. The sensory cues that are analysed are sight, sound, scent and touch with the special emphasis placed on their interactions. This book has been divided into three chapters. In the first chapter, the evolution of sensory marketing is presented. The second chapter is a review of international research concerning sensory marketing. The third chapter has empirical character; the results coming from own research, conducted in Poland and in Spain, are analysed to evaluate the impact of multisensory marketing on buying intentions, evaluation of products and its environment, taking into account male and female responds. The book is mainly addressed to scientists that develop research in the area of sensory marketing and to marketing managers that want to expand business activities. This book reviewer was Professor Jacek Otto.

Product Specifications
SKU :COC64672
AuthorMagdalena Grebosz and Barbara Wronska
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year2013-11-03T00:00:00.000
ISBN9783659474019
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00