Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Service Innovation

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 2,153

Availability: In stock

 
  • Product Description
 

Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations. With the rapid growth in the technology, broadband market continues to be a major growth area for the telecom industry. It is generally expected the broadband market was under continuous growth in the last few years. However, the growth in the broadband market could be resulted from a normal market growth or could be resulted from some kind of service innovation. The objective of this research is to review the broadband market in the Philippines to check whether the growth in the past few years was resulted from a normal growth in the market or from some kind of service innovation. The focus of this research will be on the performance of the Philippines Long Distance Telephone Company (PLDT), being the market leader in the Philippines, on the characteristics of the growth in the broadband segment.

Product Specifications
SKU :COC59301
AuthorTak Ming Lok
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year25.09.2014
ISBN9783659609244
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
0 Review(s)