Service Quality Analysis In Cellular Industry In Coimbatore City


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The main objective of the study is to analyze the service quality of CDMA mobile service in Coimbatore city of Tamil Nadu, India. One twenty respondents were randomly selected and they were personally interviewed. For collection of primary data from respondents (customers) separate well structured interview schedule was prepared based on the objectives of the study and pretested. Statistical tools like Percentage Analysis, Garrett’s Ranking Technique, Factor analysis, Chi-square test, Gap analysis and paired t test were used to analyze the data. The results showed that majority of the respondents switched over from other mobile services to CDMA mobile service because of good schemes, call rate, low price of mobiles, CDMA technology and tariff plan.

Product Specifications
SKU :COC64300
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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