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Service Quality and Customer Satisfaction at the Tourist Destination


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

In today’s turbulent and severely competitive business world, service quality is the backbone of tourism business. Quality is widely acknowledged to be a critical factor and it is an important cause and ultimately dictates the success of tourism business. Therefore, an ongoing systematic measurement of service quality and customer satisfaction is a valuable exercise that offers tangible benefits for the destination. This book, therefore, provides scientific service quality and customer satisfaction assessment using SERVQUAL model, the five quality dimensions, tangibility, reliability, responsiveness, assurance and empathy with little modification in each dimension of the original SERVQUAL model. This book is especially useful to undergraduate and graduate level university students, professionals in Marketing and Tourism fields.

Product Specifications
SKU :COC64643
AuthorHaileab Tesfamariam
Number of Pages168
Publishing Year2013-08-30T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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