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Service Quality, Customer Satisfaction and Loyalty


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Car insurance is one of the fastest growing types of insurance since it is mandatory for car owners and drivers in most countries to own insurance. Car insurance market is so competitive and it is mandatory in most countries; therefore, high quality service in the insurance industry has become an important concern. Through high service quality and customer satisfaction, companies are able to gain loyal customers who normally will continue utilizing the service or recommending it to other potential clients. In addition, service quality, customer satisfaction and loyalty guarantee profitability, therefore play pivotal roles for the insurance companies in this market. The purpose of this study is to measure service quality, customer satisfaction and loyalty, and assess the relation between these elements in the Australian car insurance industry. The SERVQUAL Scale was utilized to measure service quality, customer satisfaction and loyalty. As the research intends to understand the various relations among these variables, the research analysis includes the correlation study between the constructs.

Product Specifications
SKU :COC15757
AuthorSharareh Mansouri Jajaee
Number of Pages84
Publishing Year2012-12-07T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00