Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Services Marketing Strategies

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 4,835

Availability: In stock

 
  • Product Description
 

The service is one of the types of products of an intangible facility has its own special characteristics which differ from the characteristics of the goods. We find that different classifications, but the classification process need to be a broad understanding of the various aspects of marketing and knowledge of the needs and desires of consumers of the services provided by the organization. We also find that there are two types of services first essence, a service that is being provided by the organization, such as major service and second supplementary services which help services for substance to facilitate the service process for customers and help them to use and use to satisfy their needs and desires. The process of marketing services is more complex than the marketing of goods and because of the difference in their respective properties. Therefore, we find that enterprises adopt different marketing strategies to have the same names as product marketing strategies, but they differ in how to identify and follow different methods to highlight the importance of services provided to customers and highlight the characteristics and qualities and benefits generated by them.

Product Specifications
SKU :COC64885
AuthorMohammednour Eltahir
LanguageEnglish
BindingPaperback
Number of Pages168
Publishing Year2013-05-02T00:00:00.000
ISBN9783659390142
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00