Sexual Appeal in Advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

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  • Product Description

The average Western consumer is exposed to some 5000 advertisements every day according to the latest research. But what is it that actually makes an ad successful? Many different strategies and techniques are used by the marketeers as an attempt to beat clutter, one of which is sexual appeal. The author provides an extensive overview of this approach pointing out its cognitive, affective and conative effects on the consumers. In addition, the various benefits and drawbacks of using the approach are discussed. What is also shed light on is how different key variables such as gender, age and culture play a role in the interpretation of the sexual stimuli.

Product Specifications
SKU :COC64613
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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