Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Share Connect Learn

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 2,973

Availability: In stock

 
  • Product Description
 

When the Italian photographer Oliviero Toscani, best-known worldwide for designing controversial advertising campaigns for the Italian brand Benetton, stated “Siamo tutti fotografi” – “Each one of us is a photographer”, he perfectly described the situation of today’s society. Because of the ubiquity of digital cameras and the extensive spread of image-based social networks and photo-sharing tools, photographs are everywhere. This study generates knowledge about the evolution in consumers’ attitudes and behaviours caused by the digitalisation of photography and the advent of social media networks. After providing some initial information concerning the consumer electronics industry, which sees Canon as the market leader, the current research has the purpose to unveil the values, hidden thoughts and feelings of the members of the photography community based in Copenhagen and Milan. Furthermore, the brand Canon has been chosen to discover whether behind the brand there is a well-established brand community.

Product Specifications
SKU :COC75044
AuthorMarianna Pecis Cavagna
LanguageEnglish
BindingPaperback
Number of Pages128
Publishing Year2014-10-17T00:00:00.000
ISBN9783659621604
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
0 Review(s)