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Shelfing- A Womanine Psyche


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

The idea of product shelf placement in store is an emerging concept as placement of product is considered to be critical from retailer, manufacturer and consumer perspectives. However, some preliminary studies have been done regarding the impact of placement on sales of the product but so far there have been fewer studies regarding the ideal or prominent placement of product on shelves which also includes their location in-stores. This book would first describe meaning and importance of shelf space. The book through exploratory study would help to give a better idea from consumer’s perspective, and to see what they think about product shelf placement and location of shelves in stores. The basic objective was to find whether consumers psyche regarding the purchase intention and how it gets influenced by the in-store attractiveness especially the placement of product on shelf. This book explores response of Pakistani consumers regarding placement of products on shelf and its impact on purchase decision.

Product Specifications
SKU :COC15212
AuthorAyesha Sikander
Number of Pages92
Publishing Year2012-02-07T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00