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Situations of Viewing


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

The gender and class one brings to viewing are factors in what meanings are generated by viewers and what modes of viewing they employ. I have attempted to get at this process from both sides, to investigate the impact of the viewer’s class and gender on their viewing, but also to look at how class and gender are represented to these viewers. This research investigates the salience of class and gender to the viewing process among viewers who are also class and gender identified. These data are rich with insights into the process of viewing. There remains a paucity in the literature of research on male viewership and of comparative research on class, gender and viewership which utilizes both male and female research participants. My research fills in some of this gap. This book will be of interest to researchers with a focus on class, gender and audience reception.

Product Specifications
SKU :COC47719
AuthorJune M. Madeley
Number of Pages212
Publishing Year2010-03-30T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00