Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Social Cognitive Theory and Mass Communication

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 5,886

Availability: In stock

 
  • Product Description
 

Many children learn about their respective sport interests through their interactions (e.g., reading, listening, watching) with sport media. Noted psychologist Albert Bandura emphasized how learning is impacted by what children read. Using Bandura’s social cognitive theory of mass communication as a guide, this book examines the written (e.g., articles) and photographic coverage of a popular United States youth sports publication, Sports Illustrated for Kids. Specifically, the analysis focuses on the type (e.g., soccer, basketball) and category (e.g., collegiate, professional) of sport and athlete coverage, while analyzing the gender and race of the affiliated athletes, authors, and photographers. Another area examined includes portrayals of individuals with disabilities. With the increasing popularity of youth sports and media content designed and marketed to youth, this analysis elucidates the importance of such academic attention. This book will resonate with media corporation professionals, sport journalists, parents, coaches, and teachers as well as scholars and professionals in the fields of Sport Management, Sociology, Psychology, Communication, and Journalism.

Product Specifications
SKU :COC46697
AuthorErin L. McNary and Paul M.
LanguageEnglish
BindingPaperback
Number of Pages228
Publishing Year2010-02-28T00:00:00.000
ISBN978-3639236569
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-03-08 00:00:00
0 Review(s)