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Social Marketing

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

The use of Social Marketing based interventions to influence behaviours for the betterment of the individual and the wider society they are a part of is becoming popular in many countries, Ireland included. However, relatively little is known regarding the practices employed by Irish Social Marketers in the design and implementation of their interventions. This book examines the practices and processes involved in the design and implementation of genuine Social Marketing based interventions in Ireland and tries to determine whether or not they are consistent with international best practice. In- depth interviews were carried out with people involved in the design and implementation of Social Marketing based interventions across four organisations and an expert in Social Marketing based interventions. The findings should shed some light on this dynamic area of Marketing, and should be especially useful to professionals involved in developing Social Marketing based interventions, or anyone else who may wish to utilise marketing principles to influence behaviours.

Product Specifications
SKU :COC71061
AuthorRonan Lynskey
LanguageEnglish
BindingPaperback
Number of Pages164
Publishing Year2011-07-07T00:00:00.000
ISBN978-3639366914
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00