Category

share

Social Media: driver for sustainable food consumption?

Social Media: driver for sustainable food consumption?

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 3,651

Availability: Out of stock

 

Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description
 

Social media is a phenomenon that everybody uses, that has an enormous effect on our current daily life, but that is relatively unknown in the world of academic research. This research explores the possibilities of social media for the stimulation of sustainable food consumption, as this type of consumption will become inevitable in the future. The global population will grow to over nine billion people in 2050, which demands immediate action in order to feed the entire population in the future. Social media has become one of the most important factors in people's daily lifes in Western societies, also when looking at social influence. This research focused on the possibilities of the online platforms to assist in stimulating sustainable food consumption and derived eleven features of social media. These features were linked to ten different consumer behaviour theories in order to scientifically explain the possibilities of social media, which were then applied to sustainable food consumption. This research can be seen as a first step into a detailed investigation of the usefulness of social media concerning social influence.

Product Specifications
SKU :COC102281
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-18
0 Review(s)