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Social Media - Key for Sustainability Communications


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,165

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  • Product Description

Over the last few years two relatively new business philosophies have become the trendy buzzwords in the corporate space – social media and sustainability. The rise of social media has provoked a complex cultural and communications shift in the way people share information and participate in conversations, resulting in the empowerment of the individual to demand change as well as to expect responsibility and social consciousness from brands to strike the triple bottom line balance. This new social economy is based on engagement, relationships and mutual trust where relevance to the individual is a main currency for meaningful communications. Thus, innovation has become crucial for companies to reach, educate and inspire this new consumer about sustainability. In that respect, this book provides thorough analysis and practical guidance of the use of social media for sustainability communications. It is therefore especially useful to professionals in the fields of PR, Communications and Sustainability, or anyone else interested in exploring social media's opportunities for sustainability.

Product Specifications
SKU :COC91128
AuthorIliyana Stareva
Number of Pages148
Publishing Year2013-10-26T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00