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Social Media Marketing-A Strategic Initiative


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,165

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  • Product Description

Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders. Over the last few years, the use of online social networks has increased exponentially, with this boom in popularity has also come a rise in the need for marketing through social media.The focus of this book is to discuss various emerging issues in the field of social media marketing.

Product Specifications
SKU :COC54369
AuthorRohit Bansal and Shafali Nagpal
Number of Pages152
Publishing Year2014-10-17T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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