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Social media marketing for direct selling tour operators

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Social Media Marketing is becoming increasingly popular. Companies in all industries acknowledge the necessity of following this trend, some with success, some without. From research can be concluded that most direct selling tour operators are actually using social media as a marketing vehicle, however, a lack of focus, knowledge, proper execution and strategy often leads to failure in achieving (pre-set) goals and expectations. This dissertation provides direct selling tour operators and companies in general with a how-to into social media marketing. It indicates how and why social media marketing should differ from traditional marketing, how a social media marketing strategy should be formulated, how it can be put to practice most effectively and the potential benefits. Throughout the dissertation traditional marketing tools and media form the foundation on which the results are built.

Product Specifications
SKU :COC71207
AuthorDaan Herbes
LanguageEnglish
BindingPaperback
Number of Pages124
Publishing Year2011-07-17T00:00:00.000
ISBN978-3845400020
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00