Social Network Sites- A Tool for Advertising in the Consumer Market


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The advent of Social Networks has affected consumers' preferred information sources. Advertising aims at meeting consumers at their preferred location and then communicating firm-value. This book assesses the Ghanaian Consumers' use of Social Networks as well as their reaction towards advertising on this medium. This informs firms and advertising agencies on the appropriate medium or mix of which to use in reaching the relevant markets.

Product Specifications
SKU :COC64654
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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