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Social Networking Technologies and Their Implications for Commerce


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

With social networking sites continuing to sign up thousands of new members combined with increased popularity of online shopping due to its convenience and economic benefits, a new form of commerce is emerging. It is known as Social Commerce. This report looks at how the staggering growth of Facebook to over 600 million active members in under a decade (Carlson, 2011) has led to a social network that is now not only influencing how people communicate with each other but is also affecting how consumers purchase items and have these items marketed to them. People are buying in social ‘tribes’ in order to get the best deals and are relying on each other to make the right decisions. They are doing all this directly through their social network and as a result marketing and advertising professionals are having to rewrite the rule books.

Product Specifications
SKU :COC71601
AuthorTom Page and Gísli Thorsteinsson
Number of Pages60
Publishing Year2011-11-02T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00