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Social proof influences


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
This research work represents an original model of social proof advertising effect on investor choice under financial risk. It models investor updating of personal information signals with the public signals provided by advertisements where the weight with which the individual considers each signal is described by a social proof effect. Ultimately this thesis suggests that social proof advertising is effective even in the context of mutual fund advertising and situations of higher risk. I would like to thank my advisor Prof. Malcolm Baker for providing the inspiration and support that made this thesis possible. I would also like to acknowledge Katie Baldiga for all her assistance and guidance throughout this process and Professors David Laibson and Andrei Shleifer for their advice and contributions to this thesis. Finally I want to thank my family and friends who never failed to support me in this and any other endeavor.
Product Specifications
SKU :COC13832
AuthorFelix Zhang
Number of Pages88
Publishing Year2012-06-08T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00