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Social Semiotics and Television Advertisements: Nigerian Example


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

This book provides readers with insights into various ideologies conveyed by television advertisements in Nigeria. It reiterates the place of advertisements in promoting products and socio-cultural artifacts and stance of a nation. Nigeria is an example of a multicultural society with unavoidable conflicts as a result of evolving multiple identities and fragmentations. Each ethnic group negotiates a place in the global world and in the Nigerian context. These multiplicities and fragmentations are well articulated. A point of convergence is located between social semiotics and multimodal discourse (multimodality). It states that social semiotics is a broader approach for the analysis of multimodal discourse such as television advertisements. This approach is all-encompassing as it merges verbal and non-verbal language (semiotic resources) as inseparable in conveying advertising messages and socio-cultural viewpoints.

Product Specifications
SKU :COC80767
AuthorAdegoke Adetunji
Number of Pages132
Publishing Year2011-07-28T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00