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Socially, gameful persuasion: the next level


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Persuasive technologies enjoys increasing pervasiveness and user immersion; the ability to create products that can alter user behaviour such as mobile applications is now commonplace within the computer developing domain. Affordable multi-touch devices and the rapid development of technology has helped facilitate this growth and allowed for new terminologies and concepts to transpire. Consequently, one of those, Gamification, is increasingly entangled within the design debates that surround these types of products and applications. Intriguingly, there has been little discourse of how these two concepts overlap despite similarities in design principles primarily focused towards social psychological theory and motivation. This thesis attempts to bridge that gap through the study of Facebook as a case study, while arguing that they both form what is proposed as socially gameful persuasion. The model is based on the intrinsic motivations garnered from persuasive technologies inherent within Facebook.

Product Specifications
SKU :COC90850
AuthorChristopher Mead
Number of Pages92
Publishing Year2013-03-15T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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