Over the last few years, River rafting has developed into an industry on the banks of The Holy Ganges, at Uttarakhand, India; giving a great boom to the tourism industry in this remote area. However, along with its growth none could envisage the growing socio-cultural and environmental problems associated with the development of this industry. Therefore, this book would give baseline knowledge about the present status of the industry and its impact on the local environment. A field survey in this regards was undertaken in this area, and qualitative analysis was done in terms of social structure, cultural variability, status of education, impact on bio-diversity, state of pollution and man wildlife conflicts. The analysis should help focus some light on the issues like social dynamics and environment protection a pathway for sustainability. This could specifically be of use to the students and budding researchers focussed to work on mountain environments accompanying social dynamics and sustainable development.