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Sponsorship and Measurability of Its Effects


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Sponsorship has become a communication tool which transcends all boundaries of marketing, public relations and corporate communication. However, despite its popularity across a variety of sectors, it has traditionally been defined in a limited sense which has led to its underestimation. Exploring the basics, functions and relationship of sponsorship with other communication tools, this book, therefore, provides a deep analysis into the measurability of sponsorship, which has so far been ignored. Current practices on sponsorship measurement with further suggestions should help to validate the legitimization of sponsorship as a commercially beneficial communication tool, and should be especially useful to professionals in Corporate Communication, Marketing and Public Relations fields, or anyone else who might be considering integrating sponsorship into their corporate communication strategies.

Product Specifications
SKU :COC22251
AuthorKader Demirci
Number of Pages140
Publishing Year4/22/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00