Sponsorship On Marketing Communication Process

 

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  • Product Description
 

Sponsorship is one of the elements of marketing communications tools within broader context of the marketing mix. The use of sponsorship by companies or organizations is increasing in contemporary world. Sponsorship must not be confused with corporate giving, such as endorsement and patronage, charity activities, where the aims are philanthropic with the expected returns to be to society and not to the company itself. The aim of this thesis is therefore to provide a better understanding of sponsorship and its application as a marketing communication tool in Azerbaijan based company named The State Oil Company of Azerbaijan Republic, shortly SOCAR. So as to reach this aim, research questions focus on the objective, evaluation of effectiveness and selection process of educational sponsorship. Based on the research questions, a literature review was conducted. Author used a qualitative research with a case study. The interviews and documentations were used as primary and secondary data.

Product Specifications
SKU :COC75062
AuthorSeymur M. Guliyev
LanguageEnglish
BindingPaperback
Number of Pages52
Publishing Year2014-07-02T00:00:00.000
ISBN9783659566011
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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