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Sport Identity and Sport Marketing: An American Study


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Numerous studies have been done on sport consumption behavior among spectators. However, few studies have been done on participant consumption behavior and no research has focused on soccer participant identity. The purpose of this study is to examine soccer identity among youth soccer players, including their level of identity as a soccer participant, soccer spectator and fan. Additionally, identity development of youth soccer participants relative to MLS (Major League Soccer) marketing efforts of soccer is investigated.

Product Specifications
SKU :COC79153
AuthorEmmanuel Ayim
Number of Pages164
Publishing Year2014-04-10T00:00:00.000
Edition1 st
Book TypeSports & outdoor recreation
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00