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Sport Sponsorship


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very interesting example of a company using sport sponsorship programmes to reach its customers. This book aims at evaluating the effectiveness of Emirates' sport sponsorships regarding their impact on brand awareness and on sales development.

Product Specifications
SKU :COC64574
AuthorFabian Schulte
Number of Pages80
Publishing Year2013-08-24T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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