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Standardization Verus Adaptation in Global Market

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Over the few decade lot of debates held on the standardization versus adaptation in the global market but there is no universal solution for the firms whether to standardize or adapt because each has its own benefits. I concluded different theories regard standardization versus adaptation and their influencing factor in the international market. The case study (Braime group) standardization versus adaptation compared with different theories and concluded that there is no firm in the world which completely adapted or standardized. My dissertation has four question regarding standardization versus adaptation of marketing mix in the global market for small medium enterprises which are answered in context of participant response. My study is qualitative in nature and no generalization can be drawn from my data because study of one company. This study shows that cost effective production, standardized promotion, market differentiate prices and short distribution channel fruitful for small medium enterprises. This study has importance for company management particularly marketing department. The company is worldwide manufacturer of high quality material handling and electronic components

Product Specifications
SKU :COC64601
AuthorM. Suleman Sabir,Muhammad Sultan and Raja Mazhar Hameed
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2013-03-05T00:00:00.000
ISBN9783659361708
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00