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Starategic Approaches to the Market by Analyzing Consumption Pattern

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,749

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  • Product Description
 

As the sport products are getting pervasive in daily life, we shouldn't overlook the power of 'Sportsumers' meaning consumers who purchase sport products. This book gives us managerial guidelines how to approach the sport market by analyzing consumption pattern toward sport products, consumers' motives participating in sport activities by their personalities, interrelation between motives & personalities, and decision factors when purchasing sport products. In this book, it is possible to see the potential value of sport industry through understanding how personalities and motives of consumers affect their decision factors when they purchase sport products.

Product Specifications
SKU :COC91594
AuthorJinhyuk Jang and Hongbum Shin
LanguageEnglish
BindingPaperback
Number of Pages140
Publishing Year2013-07-03T00:00:00.000
ISBN9783659424328
Edition1 st
Book TypeSports & outdoor recreation
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00