Starategic Approaches to the Market by Analyzing Consumption Pattern


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

As the sport products are getting pervasive in daily life, we shouldn't overlook the power of 'Sportsumers' meaning consumers who purchase sport products. This book gives us managerial guidelines how to approach the sport market by analyzing consumption pattern toward sport products, consumers' motives participating in sport activities by their personalities, interrelation between motives & personalities, and decision factors when purchasing sport products. In this book, it is possible to see the potential value of sport industry through understanding how personalities and motives of consumers affect their decision factors when they purchase sport products.

Product Specifications
SKU :COC91594
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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