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Statistical Models for Customer Relationship Management

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,208

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  • Product Description
 

This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.

Product Specifications
SKU :COC67997
AuthorK. Vijayakumar,Balasiddamuni Pagadala and G. Mokesh Rayalu
LanguageEnglish
BindingPaperback
Number of Pages236
Publishing Year2013-04-29T00:00:00.000
ISBN9783659364969
Edition1 st
Book TypeStochastics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00