The research of the strategic adaptation and the configurations of the organisations are well established, although several research questions are still needed to be answered in the relations between the environment, strategy and performance: (1) Is the environment determines the strategy, and the competitiveness of the configurations? (2) How do the environmental changes influence the strategy and the performance of the organisation? and (3) Can the configuration of an organisation influence its environment? Based on that literature review the question may rises in the reader whether is it possible to discover new element by examining this phenomenon any further? Is it still timely to develop the field? I believe that the answer is yes for both questions, because it is time to change: (A) from static to dynamic approaches, (B) from short term focus to longitudinal researches with extreme situations, (C) from the examination of bi-variant relations of firm characteristics to understand the complex configurations as a whole phenomenon, (D) from US base researches to the research of emerging markets, (E) from replicatory studies to up-to-date research design and methodology.