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Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

One of the great challenges of the companies to maximize its capability of innovation, an urgent necessity in current days, is the development of mechanisms that allow the complementing of competences between two or more companies. One of these mechanisms is the strategic alliances for new product development, a relatively recent phenomenon and one that already can be considered as a trend in research and development (R&D) decisions. The focus of the present work is the analysis of these strategic alliances, through the study of the existing theory, causing important reflections to emerge and generating new contributions. The scope of the study is, with no doubt, a deeper understanding of the subject. Moreover, the existing variables in the phenomenon are studied and organized, so that this contributes to arrive at the decisions concerning the most suitable organizational format for strategic alliances for new product development (NPD).

Product Specifications
SKU :COC70397
AuthorLara Bartocci Liboni
Number of Pages124
Publishing Year2011-01-04T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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