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Strategic Business Development Report for Jewellery Retail Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming created by the Chinese Government, resulting in the increase of economic growth and a rising desire for luxury products. In just 10 years' time, the retail sales volume in Macau has risen by 386% from MOP4.59 billion in 2000 to MOP22.34 billion in 2009, in which the luxury sector "watches and jewellery" took the largest share of 23%. This research provides strategic business development recommendations to a jeweller in Macau. The recommended strategies were based on the external industry analysis and the internal company analysis, under the discipline of strategic management, to generate a new strategic direction for the company. This report should be useful to managers in strategic management field, or anyone else who is interested in the luxury retail business.

Product Specifications
SKU :COC70775
AuthorWai Heng Sam
Number of Pages84
Publishing Year2011-08-26T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00