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Strategic Marketing

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

The book explores the concept of Strategic Marketing and its imperative for marketers. Business houses, which have been condemned in global market due to their poor brand image, have faced similar problems in domestic markets too. This is due to poor quality, lack of clear-cut strategy and lack of adequate soul searching and introspection. The book provides a bird – eye view of theory and practice and suggestions for marketers, to adopt holistic approach to marketing - Strategic Marketing – to build a sustainable competitive advantage

Product Specifications
SKU :COC46378
AuthorAbhijit Dey and Dr.Usha Kiran Rai
LanguageEnglish
BindingPaperback
Number of Pages436
Publishing Year2010-04-20T00:00:00.000
ISBN978-3639248128
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-03-08 00:00:00
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