Strategic Patterns of Emerging Multinationals


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Chinese and Indian outbound M&A activities have recently attracted enormous attention in the Western hemisphere. However, little is known about the newly internationalising firms, especially with respect to their motives and strategic behaviour. The master''s thesis at hand tackles this shortcoming by analysing the internationalisation process of 11 emerging multinationals from China. The results provide new insights into the distinctive and often unconventional strategic patterns of emerging multinationals. Four alternative pathways can be identified, namely the pathway of Exporters, Followers, Penetrators, and Challengers. Each pathway is characterised by its individual strategic moves toward internationalisation. The master''s thesis was submitted in May, 2008.

Product Specifications
SKU :COC22213
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
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