This book seeks to provide economic, social and cultural insights into organisations’ strategic understanding of mobile technology in their institutional landscape. Specific research questions examine the role of economic utilities (instrumental values) and institutional forces (ceremonial values) in an organisation’s experiences of technology implementation. Research findings suggest that the integration of rationalism and institutionalism appears to best help understand an organisation’s strategic choice of mobile technology. The insights gained provide strategic implications for organisations’ institutional competition. The conclusion suggests that subtle cultural changes facilitated by mobile technology are increasingly transforming our globalised, networked society. Future research endeavour is thus critically needed to help organisations understand how to better manage such an emerging wireless world.