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StratIT - Strategy and Information Technology in Interactive Business


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

Business success if often considered as an outcome of one specific strategy or tactical choice in a given time or business setting. A certain business model has also been seen as a crucial success factor especially in technology-driven markets. This book takes a closer look at strategy and its successful implementation in an e-business context. The context is first depicted to include various channels and ways of activity. The book shows how a combination of strategic approaches and decisions, implemented taking the benefits of technology and other resources is what it takes to create truly interactive business and success in it. A review on criteria for measuring firm performance is included.

Product Specifications
SKU :COC32231
AuthorUlla Ahlfors
Number of Pages380
Publishing Year9/14/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00