Business success if often considered as an outcome of one specific strategy or tactical choice in a given time or business setting. A certain business model has also been seen as a crucial success factor especially in technology-driven markets. This book takes a closer look at strategy and its successful implementation in an e-business context. The context is first depicted to include various channels and ways of activity. The book shows how a combination of strategic approaches and decisions, implemented taking the benefits of technology and other resources is what it takes to create truly interactive business and success in it. A review on criteria for measuring firm performance is included.
|Number of Pages||380|
|Book Type||Sales & marketing|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-29 00:00:00|