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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Enrollment management (EM) has been a preoccupation among higher education institutions over the past decades. The socio-economic and technological changes have influenced student demography and students’ financial capacity, which entails challenges in EM around the world. Researchers have studied a wide range of measures to manage enrollment, including measures increasing student engagement, international student numbers, non-traditional student population, diversity, recruitment, and marketing. However, research has not focused on the role of student support policies (SSPs) in EM. Therefore, this book fills the gap with insights from a case study at Loyal University, a public four-year university in the Midwest of the United States of America in 2012, about students’ attitude towards SSPs when they decide to enroll in a university and retain until graduation. The findings indicate that SSPs, at a certain degree, are a catalyst for both recruitment and retention. Higher education administrators and researchers may find the data useful and helpful when they strategize and promote student enrollment at their institutions.

Product Specifications
SKU :COC64546
AuthorNguyen Pham
LanguageEnglish
BindingPaperback
Number of Pages180
Publishing Year2013-12-04T00:00:00.000
ISBN9783659437564
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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