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Successful band promotion online using Web 2.0

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Web 2.0 applications are becoming more and more important in many divisions of the music industry, including music management. For quite some time, some bands have managed to become known internationally solely through their online presence – without any form of traditional promotion or advertisement. This book focuses on the new possibilities that Web 2.0 provides for promoting music bands online. Effective tools are introduced and it is explicitly demonstrated how they can be applied for a successful online promotion and marketing strategy. The book outlines the potential impact of MySpace, Facebook, YouTube, Twitter, iLike and music blogs amongst others, and how to utilize them in an appropriate and proficient way. All strategies described can be implemented without financial means. The author refers to her own practical experience, gathered while working for an Irish music management agency, where she was responsible for online promotion for various acts. This book is addressed to music managers as well as for bands who want to successfully promote themselves online and without financial costs.

Product Specifications
SKU :COC23414
AuthorAnne-Lina Treuheit
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year2010-08-09T00:00:00.000
ISBN978-3639266412
Edition1 st
Book TypeMusic
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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