Successful Strategies of MNCs in Central and Eastern Europe

Successful Strategies of MNCs in Central and Eastern Europe


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 5,066

Availability: Out of stock


Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

Central and Eastern Europe experienced profound changes for the past two decades as its economies progressed in their transition from communist central planning to market principles. Although the literature recognizes the importance of understanding how companies can unlock the full potential of these markets, few studies provide a framework that explains and predicts success. This book uses an original methodology and first-hand viewpoints to uncover successful approaches of multinational companies in the region. Some of the results are surprising. The winners of strategic adaptation to a changing business environment are not always emulating their surroundings. Instead of seizing opportunities, some push forward their carefully cultivated capabilities. The analysis should help corporate level executives identify viable regional strategies and local subsidiary managers establish sustainable business models. The book is a timely contribution that brings public policy into perspective. The treatment of organizations as interpretative systems has vast applicability for research.

Product Specifications
SKU :COC49352
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08
0 Review(s)