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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Fifty years ago a smooth talking, suave debonair hero emerged from Ian Flemming's fantasy and came alive on the movie screens. This elegantly dressed assassin has been a global hero for many generations. The way Bond dresses and the brands he endorses has been much talked about. In the past few years marketing literature talking about product patronage and film’s role as a brand and a brand endorser has emerged and a lot of significance has been given to the endorsed brand’s role in creating a brandscape where fans not only relate to the film but to other fans as well. This book uses the idea of a film brandscape to study the James Bond franchise to study the brandscape by focusing on the fashion brands patronized in the films and how consumers use the patronized brands to create and morph meanings for themselves in their daily lives.

Product Specifications
SKU :COC75043
AuthorSadaf Sagheer and Kashir Asghar
Number of Pages120
Publishing Year2014-10-02T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00