Supplier-Manufacturer Collaboration In New Product Development


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This study examined the capabilities and collaborations in the new product development (NPD) between manufacturer and suppliers/vendors of automotive products. Studies highlighted in the literature did not only support the proposition that firms could secure competitive advantage from the capabilities of their suppliers but some technological and economic benefits had been shown to have resulted from the manufacturer-suppliers collaborations in the NPD.

Product Specifications
SKU :COC59140
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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