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Supply Chain Management

 

Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book “Supply Chain Management in Indian Two Wheeler Industry” covers issues relating to automobile sector. The study covers the importance of SCM practices in automobile industry, problems and prospects in implementing and practicing SCM strategy, integration of SCM with other aspects of automobile companies operations like product/materiel flow, logistics, ware housing, inventory management, information flow, customer data and customer relation management and marketing operations. The book also discusses the effectiveness of SCM practices and examines supply chain internal performance in select automobile companies through the views, opinions and perceptions of Employees, Dealers and Customers by serving a structured questionnaire. This covers mesuering forward and back ward supply chain performance,To analyse the back ward supply chain performance financial metrics are incorporated and to analyse the forward supply chain retail(Dealor),customer satisfaction metrics are used , as well as to analyse the effective implementation of SCM practices Employee related techniques are used.This book is usefull to industry people and researcher of automobile supply chain.

Product Specifications
SKU :COC64846
AuthorRokandla Venkateshwar Rao
LanguageEnglish
BindingPaperback
Number of Pages360
Publishing Year2013-03-11T00:00:00.000
ISBN9783639512489
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00