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Survival of the Ethically Fittest

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 

Due to numerous widely publicized corporate scandals, including the Enron accounting affair, matters revolving around ethical conduct in business have gradually been gaining importance in recent years. Furthermore, as a matter of fact, corporate strategy shapes businesses to the most outreaching degree. As a result of the prevalence of business ethics in some of the most essential elements of strategy, it is evident that understanding the mutually reinforcing interdependency between these two disciplines is crucial in order to achieve sustainable strategic success. The purpose of the study in hand was to examine what type of influence there is between a properly established code of ethics and strategic planning, to investigate whether a failure to develop a general spirit of ethics in business has the potential to contribute to strategic planning failure and more specifically to probe if that was the case at the US American energy tycoon Enron Corporation. The empirical analysis of the qualitative investigations revealed that a well established ethical credo is indeed beneficial to strategic success and a lack of moral business spirit can contribute to strategic planning failure. Nevertheless the experts interviewed concluded that the failure to develop a spirit of ethics within Enron was not a main contributor to the corporate scandal and the subsequent bankruptcy.

Product Specifications
SKU :COC15049
AuthorHannah M. Mayer
LanguageEnglish
BindingPaperback
Number of Pages124
Publishing Year9/22/2012
ISBN978-3639456134
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00