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Sustainability and Growth of Low Cost Airlines

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The main objective of this study was to predict the sustainability of low cost airlines and to identify the future growth options for Low Cost Carriers. For this purpose, the research focused on the global low cost airline industry with regards to their macro environment, business models, competitive stance, and industry life cycle. Industry specialists and consumers both believe that LCC’s have benefited the industry by providing low fares and made air travel affordable. However both set of respondents also agree on the need for focus on CRM as a means for being sustainable. The research provided insight on the future opportunities and challenges in each of these regional markets along with the several future industry success and survival factors. The research concludes with two recommendations for LCC’s in terms of their future strategy development either reinvigorate their low cost differentiation strategy or innovate to gain a first mover advantage.

Product Specifications
SKU :COC15474
AuthorMd. Atiqur Rahman Sarker and VaraLaxmi Pillai
LanguageEnglish
BindingPaperback
Number of Pages176
Publishing Year5/21/2012
ISBN978-3659103544
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00